Saturday, January 30, 2010

ISKL Band Mission Statement

The International School of Kuala Lumpur provides an exceptional (silence) education that challenges each student to develop the attitudes, skills, knowledge and understanding to become a highly successful, spirited, socially responsible global citizen.

I thought that adding the silence after exceptional was the right place to put it because it got the reader to ask what ISKL was exceptional at. Once someone starts to read the mission statement they start to get a feeling that ISKL is gonna be something great until there is a pause after the word exceptional. The reader asks questions like "What are they good at? Is this actually a good school? Do they care about their education?" They ask all those questions until the quote continues and it says our school is very good at teaching our kids information and teaching them how to be responsible global citizens. A void makes people ask questions and it makes them wanting more.

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